2nd January 2007
‘Get more… with Virgin Holidays.’ is the
message from the latest brand TV advertising campaign from integrated agency Kitcatt
Nohr Alexander Shaw for holiday company, Virgin Holidays.
The 40 second TV advert, produced and directed by Aardman Animations of
Creature Comforts fame, breaks on Monday 1st January followed by a second shorter
execution mid month.
The integrated ‘Get More’ campaign features Virgin Holidays brand
awareness ads running on national TV throughout January which aim to raise
awareness of all worldwide destinations, and drive sales and brochure requests
for 2007.
Other elements of the campaign include a promotional stand which will be touring
four major shopping centres along with travel partners across the UK namely
Lakeside, Bullring, the Arndale Centre and Bluewater throughout January.
Virgin Holidays’ campaign targets families and couples considering
long haul holidays worldwide. The TV advertising was created by
Kitcatt Nohr and directed by Steve Harding-Hill at Aardman Animations. Kitcatt
Nohr devised two executions for the Virgin Holidays Get More TV campaign: a
40 second brand awareness ad and a 10 second offer-led advert.
The first TV ad execution celebrates the exciting range of activities available
to Virgin Holidays’ customers and is set in a hotel room overseas with
an animated couple attempting to pack their suitcase at the end of their stay
with some exciting items included. The second TV advert shows the same animated
couple enjoying a few of the exciting experiences you can enjoy for free if
you book in January such as a helicopter flight over Las Vegas at night, a
boat trip to watch dolphins in Mauritius or a 4WD trip over the desert dunes
of Dubai.
Andrew Shelton, Marketing Director
at Virgin Holidays said: “The objective of this campaign is
to communicate the added extras you receive when you book with Virgin Holidays. We’re
excited to be able to further support the ‘Get More’ message
with an additional offer of a free experience in selected destinations for
customers booking in January.”
Marc Nohr, Kitcatt Nohr’s Managing Partner added: “Working
with the Virgin Holidays and Aardman teams on this TV ad production has been
a genuine thrill. This is an intelligent campaign both in its highly
innovative creative approach and its smart use of media. Combining the high
profile of national TV with face-to-face regional activity should work well
together to build healthy January sales figures.”
Contact:
Virgin Holiday Press Office
Phone: 01293 744 228
Email: press.office@virginholidays.co.uk
Website: www.virginholidays.co.uk/info/press/
KitCatt Nor Alexander Shaw
Ali Waters
Phone: 07947 472578
Website: www.kitcattnohr.com